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Want to Reach More People? You Need to Use Infographics

  • April 17, 2019
  • In

It’s tough trying to cut through the clutter online.

 

Search results are becoming more and more bloated with near-identical blog posts – and the top publishers are holding a near-monopoly over the first page of Google.

 

So what’s the solution?

 

Create something that’s original, interesting, digestible, and shareable.

 

An infographic is one of the easiest ways to get started with visual content creation. And when you get it right, people will spread it across the internet for you – with no tricky SEO or paid advertising.

 

Here are 5 reasons why infographics are one of the best ways to boost your business’s profile:

 

1. They simply get read more

We all love to read a good book or an article.

But in reality, our brains are hard-wired for something else:

Around 65% of us are visual learners. And we process visual information much faster than text.

(Some sources even suggest that our brains are 60,000 times faster at decoding information from pictures instead of text!)

So what does that mean?

It means a visual format is a brain-hacking shortcut to get your content into the minds of your visitors – faster, more often, and with less resistance.

And that means you’ll have more people reading your stuff, staying on your page, and coming back for more.

 

2. They make an instant impact

We’ve all heard the five-second rule when it comes to first impressions. (Or four seconds or six seconds – it really doesn’t matter.)

It’s hard trying to hook a Google searcher that quickly with the opening line of an article or blog post.

But with a carefully designed infographic, it’s already had an effect on them before they really know it’s there.

Bright colours, quirky layouts, bold cartoons, and striking fonts.

Words don’t catch your eye unless you’re already reading. But a visual version of the same content can hook your visitors before they’ve had a chance to start absorbing it.

 

3. They’re naturally shareable

One of the fastest (and cheapest!) ways to send your content and your brand around the world is through social media. And infographics are the perfect format to fit an online sharing community.

People love to share interesting facts through places like Twitter and Reddit – or even on a smaller scale through WhatsApp and Facebook Chat.

But be honest:

How often do you really read a news article or blog post that someone shares online?

You might read the headlines and check out the pictures as they appear in your newsfeed – and then go on to actually read a small percentage of the articles that seem interesting.

With an infographic, you’ve already got the full content out in newsfeeds the moment they’re shared.

That means it’s much easier to impress people immediately – and it’s much easier for them to click a single button to ‘Like’ or ‘Share’ your content.

And the result?

Your infographic is three times more likely to get shares and likes on social media. And that means it’s far more likely to go viral and attract attention than a plain old text article.

 

4. They give you (and your message) more credibility

Anyone can write out a few stats and facts in a short blog post.

But creating a slick infographic takes time.

You need a dedicated graphic designer to carefully put together the colour scheme, layout, and visual cues that make it appealing and easy to digest. And your audience knows it from the moment they lay eyes on it.

When you’ve got a well-designed, professional infographic, people are more likely to take your content seriously.

They’ll assume that if you’ve spent time and money making it look perfect, then you’ve spent just as much time and money getting the content right, too.

And as a bonus:

Visual content is a vehicle for branding.

Just colours alone can increase brand recognition by 80%

When people read and share your infographic, they’ll see your logo, your brand colours, and your website on it. They’ll get a feel for your brand’s style – and that means they’ll recognise you in the future.

5. Infographics help your business grow

Don’t believe us? Here are some stats:

 

• Publishers using infographics grow their traffic 12% faster than those who don’t

• 40% of marketers report that original graphics (including infographics) drive the most engagement out of all visual content

• And 84% of businesses that use infographics say that they’re effective.

 

But here’s the kicker:

 

When businesses were asked what their biggest struggles were when producing visual content, they said this:

Producing engaging visuals consistently, and producing great design.

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